Taylor Swift fans are buzzing with excitement ahead of the 2025 American Music Awards (AMAs) on May 26. Many believe the pop superstar is preparing to make a major announcement. From online store clues to past outfits and historic dates, Swifties think the signs are all pointing toward something big happening on Memorial Day.
Swift is nominated for six awards this year, including Artist of the Year and Album of the Year. But it’s not just the nominations that have fans talking — it’s the hidden hints, or “Easter eggs,” that Taylor is famous for leaving.
Swift Has Been Quiet Since Ending Eras Tour
Taylor Swift wrapped up her record-breaking Eras Tour on December 8 in Vancouver, Canada. Since then, she’s been mostly out of the spotlight, spending time with her boyfriend, NFL star Travis Kelce. While fans expected her to release more music or re-recorded albums during her tour, neither her 2017 album Reputation nor her 2006 debut has been re-released.
Swift has released eight albums in the last four years, including re-recordings. She’s known for keeping fans guessing and dropping surprises when no one expects them. With no recent updates, many fans believe her next move is coming soon — possibly at the AMAs.
What Are the Easter Eggs Pointing to the AMAs?
Her Website Drops Hints
Fans noticed something strange on Taylor Swift’s official merchandise site. When you scroll to the bottom, there are clickable sections labeled Apparel, Music, Accessories, and Sale. Put together, the first letters spell “AMAs.”
Even more curious, her store is offering 12 items at 26% off. Swift’s upcoming album would be her 12th, and the AMAs happen on May 26. Fans believe this could mean a new album announcement, not just a re-recording.
Her Grammys Outfits May Be a Clue
At the 2023 Grammys, Swift wore a sparkly blue outfit while accepting an award for Midnights. In 2024, when she announced her album The Tortured Poets Department, she wore white. And this year, she wore red — a bold shift that caught fans’ attention.
Why does this matter? Blue, white, and red are the colors of the American flag. The AMAs fall on Memorial Day, a patriotic U.S. holiday. Fans think this is no coincidence. Some believe she planned the red outfit knowing the AMAs would be held on May 26. The official AMA date was shared publicly in late February, but the Grammys took place earlier that month — giving Swift’s team time to prepare a theme.
Swift is also famous for her Fourth of July parties, often wearing red, white, and blue. This has led some to wonder if she’ll announce her new album on Memorial Day and release it on July 4.
A Return to the AMAs Would Be Symbolic
Taylor Swift last performed at the AMAs in 2019. That performance was a powerful statement after her public feud with music manager Scooter Braun, who had acquired her original masters. During the show, she wore a white shirt listing the names of her early albums. She also performed a medley of hits, including Love Story and The Man.
That night, Swift became the most-awarded artist in AMA history, beating Michael Jackson’s record. Fans believe it would be meaningful for her to return to the same stage to announce the release of her remaining re-recorded albums — or even a brand-new project.
Could She Drop “TS12” or a Surprise Performance?
With Taylor Nation (her official fan team) encouraging fans to vote in the AMAs, speculation is rising. They haven’t confirmed whether Swift will perform or attend. This silence has only added to the mystery. Swift fans are used to decoding secret clues and believe this buildup is leading to something major.
Many think Swift could announce her 12th album, often called “TS12” by fans, at the AMAs. Others think she might drop both Reputation (Taylor’s Version) and her 2006 self-titled album. Some even hope for a surprise performance — possibly themed around the American flag or her journey of reclaiming her music.
Taylor Swift and the Art of the Easter Egg
Taylor Swift is known for planting hidden messages in her songs, videos, social media posts, and outfits. Fans have correctly predicted many past announcements thanks to her subtle hints. This time, the signs — her website layout, online store discounts, outfit colors, and symbolic dates — all seem to point toward something big happening on May 26
