Traveling in style is more than just looking good—it’s about packing smart, staying comfortable, and embracing versatility. Nikki Campbell and Sophie Coote, the co-founders of the stylish brand SIR., share their top tips for traveling effortlessly while staying chic.
The Art of Packing Light and Stylishly
Packing for a trip seems simple in theory, but it’s a delicate balance of practicality and fashion. According to Campbell and Coote, stylish travel begins with smart packing. Both women, who are known for their impeccable style, have mastered the art of packing for various destinations, whether it’s city life or beach getaways.
“When we travel, we visit multiple places,” says Coote. “Cities inspire us, and we often source vintage items. We also go to seaside locations for campaign shoots and some downtime with friends.” She explains that their packing is dictated by their itinerary, and they focus on versatile pieces that can be mixed and matched.
For Campbell, a spontaneous approach to vacation dressing often leads to packing light being more challenging. “I pack core pieces that I can mix and match, allowing me to dress according to my mood,” she explains. “I want all the options!”
Coordinating Outfits for Stress-Free Packing
Coote prefers a more planned approach. She recommends pre-styling outfits before packing. “I pick pieces that work well with our travel schedule,” she says. “This strategy reduces stress and helps me keep my luggage light.”
A key tip from Coote is to use packing cubes to stay organized. She also prefers rolling clothes instead of folding them to save space. Coote suggests packing multiple portable charging banks to ensure that you’re never left without power on the go.
Leave Room for Vintage Finds
Campbell adds one important note for those who enjoy shopping while traveling: leave space in your suitcase for unique finds. “Look for vintage pieces that are hard to find at home,” she suggests. “Classic items that never go out of style will always be worth it.”
SIR.’s Travel Essentials: Fashion and Beauty Must-Haves
When it comes to clothing, SIR.’s denim styles, eyewear, swimwear, and jewelry are high on their packing list. Coote and Campbell also have their beauty essentials with them while traveling. Their beauty bags are stocked with products from Dermaviduals and Skin Design London, including the Cherry Peel, which Campbell recommends for hydration.
“We like to keep our everyday beauty routine simple, even while traveling,” Campbell says. “Staying hydrated is key, and the Cherry Peel from Skin Design London works wonders.”
Relaxation Essentials
Both Campbell and Coote agree on one more travel essential: a good book. “A book is always in tow for some downtime,” says Coote. Whether it’s relaxing at the beach or winding down after a long day of activities, having a book in hand adds to the overall travel experience.
SIR.’s New-Season Styles for Every Occasion
Campbell and Coote’s new-season styles are perfect for vacation, taking you from the beach to the bar effortlessly. Their collection offers pieces that are not only stylish but also versatile, allowing travelers to mix and match for various occasions.
From chic beachwear to stylish evening outfits, their collection has something for everyone. With a focus on quality, timeless designs, SIR.’s pieces are perfect for those looking to travel in style without compromising comfort or practicality.
