Revlon was named Brand of The Year at this year’s Daytime Beauty Awards. Supermodel Ashley Graham, the brand’s ambassador, presented the award to Dana Medema, President of North America for Revlon. The ceremony also gave back by supporting the LAPD Mounted Platoon, helping fund vital programs and initiatives.
Revlon started in 1932 when Charles and Joseph Revson, along with chemist Charles Lachman, launched a single nail enamel. That small start grew into a brand known for bold, unforgettable color. In the 1950s, campaigns like Fire & Ice and featuring supermodels such as Cindy Crawford and Christy Turlington helped Revlon define modern glamour.
Behind the scenes, Revlon has led in beauty innovation. ColorStay revolutionized longwear products, Super Lustrous lipstick perfected pigment, and the brand became a leader in beauty tools and hair color. Revlon ColorSilk is the number one ammonia-free hair color in the U.S., selling over 75 boxes every minute. Across all categories, the brand continues to earn awards from Allure, People, Harper’s Bazaar, and Glamour.
Today, Revlon showcases bold faces like Keke Palmer, Ashley Graham, and Madelyn Cline. The brand focuses on diversity, confidence, and empowerment, reflecting a modern approach to beauty. Under Dana Medema’s leadership, Revlon combines timeless style with innovation, science, and fearless reinvention.
Celebrities attended to honor the winners. Tina Knowles supported health honoree Holly Robinson Peete. Jennie Garth presented the Outstanding Achievement in Aesthetics award to Dr. Jessica Wu. Denise Richards celebrated skincare honoree Michelle Stafford. Tiffany Haddish and other stars were also present, making the evening memorable.
Revlon’s recognition as Brand of The Year highlights its legacy of beauty, innovation, and influence in the cosmetics world.
