Two leading Australian agencies—CHEP Network and DDB Australia—have been selected as finalists in the 2024 Effie Global Best of the Best Awards. This global competition features only the top marketing campaigns that have already won a Gold or Grand Effie in regional contests. CHEP Network earned two spots with standout campaigns for Samsung and Sydney Children’s Hospitals Foundation. DDB Australia made the list for its eye-catching social media work with McDonald’s. The Effie Global Best of the Best Awards shine a light on the most effective marketing ideas worldwide. Winners will be announced later in 2024.
Australian Campaigns Recognized for Global Impact
The Effie Global Best of the Best Awards are known for honoring only the most successful marketing campaigns. To qualify, a campaign must have already received top honors—Gold or Grand Effie—at a local or regional level. This rule ensures that every finalist has proven impact backed by real-world results.
In 2024, Australia is proudly represented by both CHEP Network and DDB Australia, two firms that have consistently delivered creative and effective marketing strategies.
CHEP Network Scores Two Nominations
Samsung’s “Flipvertising” Campaign
CHEP Network’s innovative campaign for Samsung, titled “From Hunted to Hunter: How Flipvertising Revolutionised a Digital Advertising Adventure and Captured Gen Z’s Attention”, is competing in the Media Idea / Innovation category. The campaign used clever targeting and digital placement to reach Gen Z audiences in a fresh, engaging way.
By flipping the usual advertising model, the campaign encouraged users to actively search for Samsung ads—turning the traditional ad experience on its head. The campaign gained attention not just for its creativity but for its strong results, especially among younger viewers.
Sydney Children’s Hospitals Foundation Campaign
Another CHEP Network campaign is in the running under Sustained Success – Services. Titled “A New Sause of Revenue for Children in Hospital: Hospitals United for Sick Kids”, the campaign supported the Sydney Children’s Hospitals Foundation. It used branded sauces to raise money and awareness for sick children, making it both a fundraising success and a unique brand partnership.
This campaign stood out for its long-term impact and creative fundraising strategy that combined emotional appeal with real-world outcomes.
DDB Australia Makes the Cut with McDonald’s
Social Media Campaign for McDonald’s
DDB Australia was also honored, with its campaign for McDonald’s Australia being named in the Social Media category. The project, titled “Deals so Distracting They Were Unskippable”, used fun and catchy promotions to grab users’ attention on social platforms.
The campaign’s playful nature made it easy to share, helping McDonald’s connect with younger audiences and boost digital engagement. It also delivered strong sales results, proving that creativity and business impact can go hand-in-hand.
About the Effie Global Best of the Best Awards
The Effie Awards have long been a mark of marketing success. However, the Global Best of the Best version takes things to a higher level. It compares the very best campaigns from around the world—each already a winner in its own right—and asks: which ones delivered the most lasting impact?
This competition is seen as the highest standard for marketing professionals. Finalists like CHEP and DDB represent the top tier in strategy, creativity, and effectiveness.
A Global Stage for Australian Talent
Australia’s presence in the 2024 Effie Global Best of the Best Awards highlights the country’s growing influence in the advertising world. Both CHEP Network and DDB Australia have shown that smart, creative campaigns can break through on a global stage.
Their work not only entertained but achieved real business goals, proving that Australian marketing can compete—and win—at the highest level.
What Happens Next?
Winners of the 2024 Effie Global Best of the Best Awards will be announced later this year. The final results will be closely watched by marketers and business leaders worldwide, as these awards often set the tone for future campaign trends.
